Rates & Specs

State Tier Breakdown

States are broken down into Tiers. This was the easiest way to have a standardized pricing model for states based on distribution. Based on the distribution of that state it would fall into 1 of 4 Tiers.

Tier 1
Up To 40,000

Alabama

Tier 2
40,000 – 80,000

Tennessee

Tier 3
80,000 – 120,000

Georgia

Tier 4
Over 120,000

Florida


  • Tier 1 State Circulation: Up To 40,000

    6X 3X 1X
    Full Page $733 $880 $916
    1/2 Island $500 $600 $625
    1/2 page $466 $560 $583
    1/3 page $311 $373 $389
    1/4 Page $233 $280 $292
    1/9 Page $104 $124 $130
    Priority (pgs 1-5) $933
    Cover 2 (Inside Front) $1,000
    Cover 3 (Inside Back) $1,000
    Cover 4 (Back Cover) $1,166
  • Tier 2 State Circulation: 40,000 – 80,000

    6X 3X 1X
    Full Page $1,466 $1,759 $1,833
    1/2 Island $1,000 $1,200 $1,250
    1/2 page $933 $1,120 $1,166
    1/3 page $622 $746 $777
    1/4 Page $466 $560 $583
    1/9 Page $207 $249 $259
    Priority (pgs 1-5) $1,866
    Cover 2 (Inside Front) $1,999
    Cover 3 (Inside Back) $1,999
    Cover 4 (Back Cover) $2,332
  • Tier 3 State Circulation: 80,000 – 120,000

    6X 3X 1X
    Full Page $2,492 $2,866 $2,991
    1/2 Island $1,699 $2,039 $2,124
    1/2 page $1,586 $1,903 $1,983
    1/3 page $1,057 $1,269 $1,322
    1/4 Page $793 $952 $991
    1/9 Page $352 $423 $441
    Priority (pgs 1-5) $3,172
    Cover 2 (Inside Front) $3,399
    Cover 3 (Inside Back) $3,399
    Cover 4 (Back Cover) $3,965
  • Tier 4 State Circulation: Over 120,000

    6X 3X 1X
    Full Page $3,812 $4,384 $4,574
    1/2 Island $2,599 $3,119 $3,249
    1/2 page $2,426 $2,911 $3,032
    1/3 page $1,617 $1,941 $2,021
    1/4 Page $1,213 $1,455 $1,516
    1/9 Page $539 $647 $674
    Priority (pgs 1-5) $4,851
    Cover 2 (Inside Front) $5,198
    Cover 3 (Inside Back) $5,198
    Cover 4 (Back Cover) $6,064

*All posted rates non-commissionable. $400 charge for color on Full Page. Ad rates subject to surcharge for ad build.

Regional Advertising Rates

Regional Circulation: Over 300,000
Includes Alabama, Florida, Georgia, and Tennessee

6X 3X 1X
Full Page $4,265 $5,775 $7,600
1/2 Island $3,025 $4,355 $6,275
1/2 page $2,690 $3,845 $5,450
1/3 page $1,775 $2,455 $3,450
1/4 Page $1,445 $1,975 $2,680
1/9 Page $935 $1,075 $1,200
Priority (pgs 1-5) $5,155
Cover 2 (Inside Front) $5,795
Cover 3 (Inside Back) $5,795
Cover 4 (Back Cover) $7,600

Ad Dimensions

TRIM BLEED
Full Page 8.375″ x 10.875″ 8.625″ x 11.125″
1/2 Page Island 4.89″ x 7.354″ n/a
1/2 Page Horizontal 7.375″ x 4.875″ n/a
1/2 Page Vertical 3.645″ x 9.833″ n/a
1/3Page Square 4.89″ x 4.875″ n/a
1/3 Page Vertical 2.4″ x 9.833″ n/a
1/4 Page 3.645″ x 4.875″ n/a
1/9 Page 2.4″ x 3.223″ n/a