Upper90 Magazine

Upper90 Magazine serves anyone interested in soccer living in the states of Alabama, Georgia, and Tennessee ranging from parents of youth soccer players to athletic directors at major universities.

Alabama Demographics

  • 63% of our members are in the 35-49 age range
  • 74% of our membership holds at least an undergraduate degree
  • 58% of our members have an annual household income of at least $100,000
  • 56% of our membership has lived at their current residence for at least 6 years
  • 69% of our members work full-time jobs
  • 76% of the households in our membership are comprised of at least 4 people

Alabama demographics include:

  • Over 50 Soccer clubs across the state of Alabama
  • Registered players and coaches statewide, which totals over 25,000
  • Adults playing intramural soccer
  • Youth athletes
  • Parents of young athletes
  • Athletic trainers
  • Tournaments and attendees
  • Colleges with soccer teams
    • Men’s Teams
    • Women’s Teams

Georgia Demographics

  • 48% of our members are in the 35-44 age range
  • 33% are between the ages of 45-54
  • 86% of our members are married
  • 67% of our members have a bachelor degree or higher
  • 49% of our members have an annual household income of at least $100,000
  • 78% of our members own a home

Georgia demographics include:

  • Over 110 Affiliate Member Clubs across the state
  • Over 87,000 Registered players
  • Registered Coaches
  • State certified referees
  • Adult players
  • Youth athletes
  • Parents of youth athletes
  • Club & League Administrators, Board Members, and Executives
  • Tournaments and attendees
  • Supporters Club – Soccer Fan Group


  • 6 Annual State Tournaments
  • Over 60 affiliate member sanctioned tournaments and events

Tennessee Demographics

  • There are approximately 110 registered clubs
  • Both youth and adult players registered statewide.
    2016 was record breaking year with approximately 51,000 combined youth and adult players.
    Nearly 46,000 youth and 4,900 adults
  • Hosting 5 State Cup events with 10,000 total spectators and players in attendance
  • Sanctioning around 80 tournaments each year across the state
  • Total membership reach of over 150,000 players, parents, referees, and coaches
  • Working with local men’s and women’s colleges
  • Involved in hosting international games at Nissan Stadium
  • Tennessee has amateur teams in each of our 5 large markets
  • Professional soccer in Nashville starting 2018 with a USL Professional Franchise called Nashville SC