Upper90 Media Kit

The sport of soccer is experiencing an unprecedented window of change and growth in the U.S. With policy changes, national team success, and homegrown players transferring to top tier teams, the sport of soccer is on the minds of Americans now more than ever before. Concerns over safety in other sports is also driving parents to look for alternative outlets for their aspiring athletes, and soccer is filling that void.

ASA has a current membership of more than 25,000 registered players statewide — youth and adult — and approximately 2,000 active coaches, referees, and administrators.

There are approximately 30 soccer tournaments per year in Alabama pulling teams from all over the state and neighboring states including Florida, Georgia, Tennessee, Mississippi, and Louisiana. When teams travel, they generally stay over an entire weekend and bring an influx of revenue to the local areas.